SLOG - Understanding Your Target Market 3
The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.
Understanding Your Target Market & Sale of Books
Your buying audience is your second market. These are your potential customers. Identify how to reach these buyers in addition to book stores. And, even though this is listed second, it is first with a publisher. YOU are the platform for your book and a publisher wants to know that you are SALEBLE.
A cookbook may be sold in bridal stores, grocery stores, gift shops, etc. A book on fly fishing has appeal to sporting goods stores and adventure travel. Each specialized market has outlets for its particular clientele. Niche markets have websites, gift stores, book clubs, book signings and speaking events, mail order catalogs, museums, etc.
Where can you speak to the people in these markets? Books sold via speaking engagements bring you a higher profit. This is true, even when you give the organization hosting you 10% (or whatever you determine) of your sales. Try to get invitations while your book is still in the publishing stage. Firm up dates, once final proof is approved and you have a delivery date. Give yourself a little leeway with the promised date.
More than 7% of books are sold online. This figure continues to increase. The best margin sales are those made at publishers’ online bookstores. Next would be from your own website.
This subject is continued in our next post.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Books By HillsSLOG: Success TipsGLOG: Global Log Labels: book by hills, book marketing, SLOG, success
posted by Maralyn Saturday, February 28, 2009
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SLOG - Understanding Your Target Market 2
The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.
Understanding Your Target Market & Sale of Books
“If you don’t know where you’re going, you will probably end up somewhere else.” –Laurence J. Peter
Press Kit:
Get permission to send a press kit. Be sure to get the name of the individual that you should send it to.
This should contain a copy of your book, transcript of radio interviews, DVD of television interviews, questions an interviewer can ask you, clips of other press releases, interviews, and a 5”x7” color or black and white photo. If you do not have a video of you doing an interview, make one. Have someone you know interview you.
If you have speaking engagements lined up, be sure to list.
Envelope should be marked: URGENT – DATED MATERIAL.
Consider sending Overnight Delivery or Priority Mail. Getting an interview or a good review is worth much more than the cost of delivery. Send a self-addressed stamped envelope for returning the material.
This subject is continued in our next post.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Books By Hills
SLOG: Success Tips
GLOG: Global Log Labels: book by hills, book marketing, brenda c hill, maralyn d hill, SLOG, success
posted by Maralyn Tuesday, February 24, 2009
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SLOG - Understanding Your Target Market 1
The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.
Understanding Your Target Market & Sale of Books
“If you don’t know where you’re going, you will probably end up somewhere else.” –Laurence J. Peter
You have two audiences for your book:
- The media – this consists of the press (newspapers, magazines, radio, TV, etc.). They can publicize your book and help make it known.
Public radio is a great spot for interviews. Try to tie them in with book signings.
Attempt to get interviews focusing on your specialized market.
This subject is continued in our next post.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Books By Hills
SLOG: Success Tips
GLOG: Global Log Labels: book by hills, book marketing, brenda c hill, maralyn d hill, SLOG, success, writing
posted by Maralyn Wednesday, February 18, 2009
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SLOG-Goals: Identifying Needs & Competition -6
We need to really stress the importance of using networking sites. We both resisted. Maralyn started slowly and Brenda more recently. But what we really want to encourage you to start with one, learn it and move on to the next.
Join social networking groups so you can build an online presence. List some you belong to or are willing to join.
Remember, editors go on line to see how large of a presence you've developed.
So, go slowly but do start and let us know how you are coming along.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Books By Hills
SLOG: Success Tips
GLOG: Global Log Labels: book by hills, brenda c hill, maralyn d hill, SLOG, social networking, success, writing books
posted by Maralyn Sunday, February 15, 2009
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SLOG-Goals: Identifying Needs & Competition -5
This excerpt is from
Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.
List the type of stores and places besides booksores where you can sell your book.
What are your short term goals?
What are your long term goals?
How do you plan to achieve your goals?
What is unique about your story?
Write a 30 or 40 word blurb about your story. Remember it needs a hook. Try it a couple of ways.
Write a 100 word description of your story.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Books By Hills SLOG: Success Tips GLOG: Global Log Labels: book marketing, brenda c hill, maralyn d hill, SLOG, success
posted by Maralyn Thursday, February 12, 2009
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SLOG - Goals - Identifying Needs & Competition 4
The following excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.
Brick and mortar bookstores account for approximately 20% of U.S. sales. This figure changes regularly. More than 7% are sold online.
Bookstores will give books 30 to 60 days to remain on shelves before returning them to publishers.
Bookstores and publishers are risk aversive.
The best margin sales are those sold while speaking.
Network, network, network and talk about your book.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Books By Hills
SLOG: Success Tips
GLOG: Global Log Labels: book by hills, book marketing, brenda c hill, maralyn d hill, SLOG, success
posted by Maralyn Monday, February 09, 2009
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SLOG - Goals - Identifying Needs & Competition 3
This excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.
Do a search on
http://www.amazon.com/ and determine how many books are listed in your category.
When your topic covers more than one category, i.e., food and travel, pick the category that fits your book best for placement and be sure your title leads with that category.
If your book falls into more than one category, the bookstores will not know where to place it.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
Labels: book marketing, brenda c hill, maralyn d hill, SLOG
posted by Maralyn Saturday, February 07, 2009
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SLOG - Goals - Identifying Needs & Competition 2
This excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.
Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.
Maralyn D. Hill and Brenda C. Hill
