This excerpt is from "Success, Your Path for a Successful Book," by Maralyn D. Hill and Brenda C. Hill.

Provide name/s of a well-known authority who will give your book credibility and be willing to write an introduction or quote.

If your book can be a series, or lends itself to sequels, mention your ideas.

Promotion plan: In descending order of importance, list what you will do to promote your book. For most books aimed at the general public, this list is as important as the book.

Maralyn D. Hill & Brenda C. Hill
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Books By Hills Success Log Global Log

This excerpt is from "Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.

Points to be covered in a good proposal include:

The subject hook, the most exciting, compelling thing you can say that justifies the existence of your book, a quote, event, anecdote, statistic, idea or joke.

Hook includes:

The title, it must tell and sell.

Book’s selling handle, a sentence that ideally begins, "The (title) will be the first book to..."

Length of book.

Highlight special features: Tone, humor, structure, anecdotes, checklists, exercises, sidebars, and anything to make the text pop.

This excerpt is from "Success, Your Path to a Successful Book," by Maralyn D. Hill & Brenda C. Hill.

You will need a good book proposal if you use an agent or approach a publisher directly. How to Write A Book Proposal, by Michael Larsen, AAR, is written by a literary agent who has placed many manuscripts successfully with over 100 publishers.